"We did it in Paris - now let's do it in South Africa!"
As South Africa celebrated the return of the Springboks after a triumphant Rugby World Cup campaign, Yvonne Johnston, CEO of the International Marketing Council (IMC), called on South Africans to show the same passionate support for the country's hosting of the 2010 Fifa World Cup.
"With the backing of the entire country spurring them on, the Bokke showed the world that South Africa is truly a nation of winners," Johnston said in a statement issued by the IMC, the custodians of Brand South Africa and its slogan, "Alive with Possibility".
"If South Africans rally together and show the optimism, commitment and
support as was seen on Saturday night when the Springboks beat the
English, we really will host the best World Cup ever," Johnston added.
"If we can do it in Paris, we certainly can do it in South Africa in 2010 - and show the world how 'Alive with Possibility' our country really is."
"If we can do it in Paris, we certainly can do it in South Africa in 2010 - and show the world how 'Alive with Possibility' our country really is."
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